About Me

My name is Mel, and I have over a decade of experience as a Customer Success and Client Support professional within the SaaS and Global Mobility industries. I am currently leveraging my expertise in realizing customer value as a Business Development and Account Executive in the Travel Tech industry, specifically in Interactive Maps.

Here are some of my professional and career highlights:

KEY SKILL SETS

Customer Success

My entire career has revolved around interfacing with clients and stakeholders from different industries and diverse cultural backgrounds, ranging from junior staff to high level executives. In order to navigate through the complexities of such interactions, I developed the necessary skills needed to build a productive relationship best suited for each client and stakeholder.

Interpersonal Skills

I build highly productive relationships with people I work with.

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Client Service

I am passionate about helping clients get the most value out of the service or product.

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Technology

I love using technology to get things done in a smarter way.

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Law

My legal training coupled with actual experience in certain fields of the law have led to the development of skills that have a wide range of application.

Business Compliance

I readily deal with the complexities of staying compliant with government regulations.

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Labor & Employment

I take the dynamics between labor and capital seriously.

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Global Mobility

I have been in Global Mobility from the very beginning of my career, and my experience in both the Assignment Management and the Technology sectors has given me a rich and multidimensional insight into the industry.

Assignment Case Management

I specialize in giving assignees the best relocation experience.

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Mobility Processes

I streamline workflows and harmonize them with strategic needs.

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Software

I transform business needs into solutions within the technology.

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Languages
🇺🇸 English Bilingual Proficiency
🇵🇭 Filipino
Tagalog
Bilingual Proficiency
🇪🇸 Spanish
Castellano
General Professional Proficiency
C1 Level
🇧🇳 Malay
Bahasa (Brunei/Malaysia)
General Professional Proficiency
Completed primary & secondary education in Brunei
🇹🇼 Mandarin
华语 (简体字)
Limited Professional Proficiency
Graduated from Chung Hwa Middle School, Brunei

EDUCATION

 
 

 
 

2023

Spanish Language - C1 (Advanced)
Escuela Oficial de Idiomas, A Coruña

After moving to Spain in 2022, I enrolled in a Spanish language course at the Escuela Oficial de Idiomas or EOI (Official Language School) in A Coruña. The EOIs are a network of educational centers funded and managed by Autonomous Regions across Spain and are dedicated to the teaching of modern languages, which conform to the Common European Framework of Reference for Languages (CEFRL) or Marco Común Europeo de Referencia para las lenguas (MCERL) in Spanish.

Since I already had a more or less decent command of the Spanish language, I took an assessment test (prueba de clasificación or PC) which allowed me enroll in the C1 course.

I obtained the following grades when I took the Certification Exam at the end of the course:

  • CTO: 18 out of 25 (Comprensión de textos orales)
  • PCTO: 25 out of 25 (Producción y coproducción de textos orales)
  • CTE: 22 out of 25 (Comprensión de textos escritos)
  • PCTE: 19.5 out of 25 (Producción y coproducción de textos escritos)
  • Average: 22.5 out of 25
 
 

 
 

2021

Juris Doctor
Philippine Law School

I have a Juris Doctor degree, which is a general law program that emphasizes the development of Critical Thinking skills in order to effectively apply legal acumen in fields such as the Law on Contracts, Employment/Labor, Taxation, and the Constitution. In the Philippines, the Socratic Method is widely used as the main teaching method, and the medium of instruction is English. Due to the legacy of Spanish and American eras, the Philippine legal system is a mix of the Civil Law and Common Law traditions; thus, I have a rich understanding of both legal systems.

I graduated with a General Weighted Average (GWA) of 84.88%, obtaining my highest grades (>90%) in Labor Relations Law, Property Law, Human Rights Law, Criminal Procedures, and Statutory Construction, among others.

As a working student, I spent the first couple of years in law school attending classes on weekends, effectively working for 7 days a week, before I started taking evening classes on weekdays.

 
 

 
 

2004

Primary & Secondary Education
Chung Hwa Middle School

I grew up in Brunei Darussalam, moving there with my family when I was 6 years old and moving back to the Philippines for college at 17. I went to a Chinese school, where my mother used to teach. As a result, I grew up speaking and learning four languages at the same time - English, Malay and Mandarin in school, and Tagalog at home.

The British-style education system in Brunei at the time meant I took government-mandated examinations in Primary 6 (PCE, 4A and 1B), Form 3 (PMB, 7 Distinctions and 1 Credit), and Form 5 (GCE 'O' Level Exam, 2 Distinctions and 6 Credits).

I joined a variety of extra-curricular activities, such as the Traditional Chinese Orchestra Group (where I learned to play the erhu), and the Tae Kwon Do group.

EMPLOYMENT HISTORY

 
 

 
 

2024 ➙ Present

Business Development & Account Executive
Boldest

My current role fundamentally consists of formulating and executing plans of action within the following primary areas of responsibility:

  • Business Development & Market Growth - Research new markets targeted for expansion, in order to formulate a plan that brings and establishes the value of Boldest's products in such markets.
  • Sales & Acccount Management - Sourcing and qualifying leads, building and nurturing relationships with prospects, conducting demos and carrying out negotiations, and closing deals.
  • Business Development & Market Growth

    • Conduct market research and analysis on the tourism industry of new markets targeted for expansion.
    • Formulate a general plan that would best demonstrate the value of Boldest products in such markets, including a strategy on accessing them.
    • Stay abreast of market trends, including keeping an eye on competing products, for purposes of rallying the Boldest team to quickly respond to the constantly evolving needs of the industry.
    • Attend industry events and tradeshows, build a network, and gather market insights.
    • Actively support Boldest's content program to enhance brand visibility.
  • Sales & Acccount Management

    • Develop, execute, and take ownership of a comprehensive and quantifiable sales plan to drive transformative growth.
    • Source and prospect leads from diverse vertical sectors.
    • Confidently sell Boldest's innovative map solutions to prospects, building trust and lasting relationships.
    • Proactively follow up on inbound leads, effectively qualifying their potential.
    • Arrange and attend sales meetings to understand client needs and position Boldest's solutions effectively.
    • Execute a structured sales process from opportunity identification to successful closure.
    • Exceed specified individual monthly and annual targets through results-driven strategies.
    • Demonstrate the value of Boldest's products and services, aligning them with clients' business objectives.
    • Efficiently manage data and pipeline using the company's CRM system.
 
 

 
 

2015 ➙ 2022

Managing Consultant & Founder
Aseron Software Consultancy

I founded a firm that mainly provided client support services to Equus Software, LLC performing two roles - a Client Solutions Manager in the APAC Region, and a Business Proprietor employing a team of software consultants. I sold the main business over to Equus Software and transitioned the team over to them.

  • As Client Solutions Manager, I built and maintained relationships with clients on behalf of Equus Software, with the primary goal of ensuring client retention through service satisfaction.
  • As Business Proprietor, I was the team's employer, performing a wide range of functions such as compliance with business regulations, payroll and human resource management; as well as a team leader who mentored each member.

At its peak in 2018, my team was made up of ten incredible professionals who shared the same values of diligence, conscientiousness, and team harmony. The team joined Equus Software, LLC following the sale of the main business, where many went on to become leaders themselves.

Following the transition of my team and the sale of my main business, I experimented in minor online projects while I worked on my law degree until I graduated in 2021, after which I finally moved to Spain in July 2022.

  • Built and nurtured strong relationships with third-party clients of Equus Software, LLC as Client Solutions Manager by consistently engaging and collaborating with key stakeholders across all levels of the client’s organization, managing an enterprise customer portfolio with an annual recurring revenue (ARR) of over $1 million, and with diverse profiles ranging from teams with a small to medium user base with a simplified process to multinationals with a huge user base and highly complex processes.

    • Took full ownership of account management by leading and influencing different phases of the client relationship lifecycle, from onboarding to ongoing support and successful renewals, while prioritizing customer value to foster engagement and loyalty.
    • Led weekly working sessions with each client to identify the root cause of issues by leveraging analysis of JIRA tickets for effective resolution, such as by empowering end-users through technical training, thus resulting in minimal issue reoccurrence for every client.
    • Conducted monthly customer health and well-being checks to identify renewal risks by asking the right questions and carefully listening to customer feedback on pain points, then leading team efforts to prevent churn, which resulted in a 100% rate of annual renewals and client retention throughout tenure.
    • Consistently advised clients on best practices for maximizing product value through timely communication of product updates and strategic advice that resulted in an increase in adoption of product enhancements among participating clients.
    • Participated in quarterly business reviews (QBRs) with Executive Sponsors by demonstrating customer value and impact through detailed presentations of product usage and feedback of end-users.
    • Led process enhancement projects initiated by clients, which required thorough reporting and analysis of site usage data, as well as methodical and well-planned change management for a seamless transition, especially with sensitive processes such as payroll.
    • Collaborated with the Sales Team at every possible opportunity for upselling and expansion whenever clients indicated interest in utilizing more features of the product and service offering, resulting in an increase in revenue.
    • Served as the Voice of the Customer and drove product growth by advocating for the inclusion of product enhancements requested by clients in the Product Team’s roadmap, resulting in the adoption of high-impact product enhancements.
  • Successfully led the implementation of SaaS solutions for enterprise clients.

    • Led goal-oriented and results-focused data-gathering sessions to meet implementation project deadlines, involving cross-functional teams across the company and on the client’s organization for the exchange of knowledge on the client’s business needs and the product’s capabilities and limitations in order to best design their end-to-end business process within the product in way that maximizes efficiency and customer experience.
    • Led the conceptualization, presentation, and demo of proofs of concept based on the end-to-end processes agreed with clients, while clearly informing them of the configuration trade-offs and any maintenance work required.
    • Led the acceptance testing and end-user training of super-users on the client’s organization prior to the official go-live at the end of every successful implementation.
  • Grew, mentored and led a team of 10 consultants (functioning within the IT Client Services Business Analyst role) to specialize in bridging the gaps between client business needs and the technical capabilities of the SaaS product.

    • Conducted training sessions on multiple topics aimed at equipping each team member with the business acumen and technical expertise required to succeed in their roles when working with clients, including but not limited to communication strategies, proper documentation, business needs and process analysis, and best practices in customer support and project management.
    • Managed the team’s operational performance by being the point of escalation and providing the necessary coaching to fill any gaps in performance expectations, leading to the Philippine team’s renown for service excellence.
 
 

 
 

2013 ➙ 2015

Client Services Business Analyst
Equus Software, LLC (Independent Contractor)

As a CS Business Analyst, I analyzed business and technical requirements of clients, and transformed these into sustainable solutions within AssignmentPro™ during the Implementation and Ongoing Support stages of the client relationship, while taking directions remotely from Client Account Managers and Client Account Executives in London.

  • Remotely assisted Client Account Managers in London in providing client support and maintaining client relationships through design and testing of AssignmentPro™ software solutions for clients both on the Implementation and the Ongoing Support stages, and also in training and onboarding new team members in other Equus Software, LLC locations (London and Dallas).
  • Actively participated in client meetings, analyzed their business and technical requirements, and transformed these into sustainable solutions within AssignmentPro™, which entailed careful planning and rigorous end-to-end testing.
  • Conducted comprehensive presentations of proposed software solutions, mostly in the form of actual demos which included a clear and exhaustive explanation of the pros and cons of adopting one solution over another, as well as any maintenance work that would be needed.
  • Maintained a thorough documentation of requirements gathered from clients during every client meeting, solutions that were proposed to clients (especially those that were implemented), and decisions made.
  • Achieved high level of satisfaction of clients, which were used as key client reference to successfully generate new sales in EMEA and APAC.
  • Improved the relationship with ongoing clients by ensuring service satisfaction through quick response to queries and timely completion of deliverables.
 
 

 
 

2011 ➙ 2013

Global Mobility Coordinator
White & Case Manila Global Operations Center (previously DSM Manila LLC)

I was in charge of the day-to-day administration of Firm assignments and transfers by:

  • Managing the Firm’s centralized mobility management system (AssignmentPro™) which tracks all of the Firm’s global mobility-related activity and stores all assignee- and transferee-related documentation, and
  • Performing the end-to-end assignment management tasks throughout the entire assignment life cycle.

  • Directly reported to and actively supported the Firm’s Director of Global Mobility (New York) and Global Mobility Manager (London) in managing international secondments by taking charge of technical and back-office responsibilities, to ensure that both Mobility executives were able to focus on maintaining relationships with the secondees.
  • Primary responsibilities in end-to-end assignment management include:
    • Drafting the terms & conditions for international moves (assignments or permanent transfers) in accordance with the Firm's mobility policies and legal requirements in the relevant jurisdictions, with experience in analyzing and applying tax and social security advice on individual moves.
    • Ensuring that assignment-related benefits and entitlements are tracked and provided to the individual on time.
    • Coordinating with internal departments in home and host office at relevant times in the assignment life cycle, i.e. Finance, Payroll, HR, Benefits Team, etc.
    • Communicating with assignee and / or HR prior to the end of an assignment and action the repatriation / extension and ensure joiner, leaver, and repatriation admin required in home and host offices is completed in a timely manner.
  • Successfully led the implementation and transition of Firm’s mobility process to AssignmentPro™ on the technical front, including creation of various Firm mobility templates such as the GM Budget Template.
  • Successfully undertook process improvement initiatives for the Mobility team.
  • Key member of the team which won the Americas EMMAs Award for the Best Global Mobility Team (Small Team Category) in 2012.
 
 

 
 

2009 ➙ 2011

Mobility Representative
IBM

I took ownership of the relationship with international assignees, home & host HR contacts, and third-party vendors throughout all stages of the assignment life cycle, performing both client-facing and technical back-office responsibilities, all the while ensuring compliance with critical Operational Metrics and SLAs.

  • Primary point of contact and support for intra-company international assignments.
  • 100% compliance with operational metrics during entire tenure.
  • Achieved excellent level of customer satisfaction despite extreme complexities and sensitivity in handling both executive and non-executive expatriates under 13 different assignment plan types and 8 different countries, demonstrated through receipt of multiple case transfers from teammates to improve client satisfaction while having zero outbound case transfers during entire tenure, and only a single incident of complaint arising from process gaps.
  • Proactively raised process improvement proposals aimed at closing process gaps with in-country HR contacts and third-party vendors, which were eventually adopted and implemented.
  • Other key responsibilities included:
    • Engaging with international assignees to conduct comprehensive pre-assignment briefings to discuss the policies that govern their assignment, their entitlements and benefits, identify individual needs that require raising policy exceptions, and ass.
    • Calculating and supervising delivery of assignment entitlements.
    • Ensuring successful transition between home and host locations by closely coordinating with in-country HR contacts and third-party suppliers, which includes ensuring that the work permit is obtained in a timely manner, that the tax briefing is conducted by tax advisors, and that the assignee and their dependents are enrolled in the appropriate medical insurance, among others.
    • Participating in Compliance audits.
    • Acting as back-up when Team Leader was on leave.

INTERESTS & PASSIONS

Music
I play the violin and erhu
History
Especially ancient civilizations
Cooking
Food is one thing that all of humanity has in common
Psychology
How the mind works intrigues me
Motion Pictures
For entertainment and new viewpoints on life
Video Games
On PlayStation and Nintendo Switch

Want to know more?

You can read my blog posts, check out my LinkedIn profile, send me an e-mail, download my CV, or click on the social media links below.

I'd love to hear from you! 😄

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